About Us

We founded NOVA ION out of a strong desire to make high-impact marketing simple and accessible.

As CMOs, strategists and founders, we kept on coming up against the same problems: siloed marketing efforts, strategies that got lost in execution, and creative work that was disconnected from business goals.

NOVA ION

For us, great marketing starts with strategic clarity and comes alive through creativity, the smart use of data, and sharp execution.

Today, we help meaningful products and services positively impact the lives of the people they’re meant for.

DAIVA LATVIENE

Business Strategist and Co-founder

Daiva brings over 15 years of marketing leadership experience spanning finance, e-commerce, and digital transformation.

With an Executive MBA and senior roles at Swedbank, Avon, Kesko Senukai Digital, and Looptex, she’s built her career at the intersection of evidence-based decision-making and scalable growth strategies.

Her strength is seeing the whole picture - connecting data-driven insights with brand strategy and execution that actually moves the business forward.

She’s the partner who can tell you why your conversion rate dropped last quarter and what to do about it without compromising your brand.

Let's talk

Daiva Latvienė Nova Ion Business Strategist and Co-founder

VINCENTA AUGUST

Business Strategist and Co-founder

Vincenta brings hands-on experience in brand strategy, positioning, and organizational transformation.

Her work spans pharmaceuticals, education, fashion, and creative industries - from AmerisourceBergen to Vilnius University to MARRY ME by Ribas - giving her a sharp understanding of how brands grow across very different contexts.

She thinks like a strategist and executes like a creative director - making complex value propositions feel clear, human, and compelling, and ensuring that positioning comes to life in a way that’s both appealing and consistent across every touchpoint.

She’s the partner who helps you articulate what makes you stand out and ensures it shows up in everything you do, not just your slide deck.

Let's talk